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Clients
Sydney Scones
Project Type
Website Redevelopment, SEO
Date
5 January 2026
Website
sydneyscones.com.au

Project Overview

APACK partnered with VisitorSurge to modernise their wholesale eCommerce platform and create a faster, more scalable online ordering experience for florists across New South Wales.

With thousands of products, complex pricing structures and trade customers requiring a streamlined purchasing process, the goal was to build a platform that could support growth while improving speed, usability and operational efficiency.

The result is a powerful wholesale ordering system that helps customers find products faster, place orders more efficiently and manage their business with confidence.

The Challenge

The existing platform faced several challenges that were impacting customer experience and internal operations.
  • Large product catalogue difficult to navigate
  • Wholesale pricing structure required automation
  • Slow ordering process for trade customers
  • Limited SEO visibility across product categories
  • Complex inventory management requirements
  • Platform scalability concerns as product range expanded

The Solution

We delivered a complete redevelopment focused on wholesale performance and long-term scalability.
  • Custom Wholesale Pricing System
  • Advanced Product & Category Navigation
  • Improved Search Functionality
  • Mobile-Friendly Ordering Experience
  • Technical SEO Optimisation
  • Faster Website Performance
  • Inventory & Stock Management Improvements
  • Streamlined Checkout Process
  • Enhanced Product Data Architecture
  • Scalable WooCommerce Infrastructure
The new APACK website has dramatically improved the ordering experience for our customers. Products are easier to find, ordering is faster and the platform gives us the flexibility we need to continue growing our business. VisitorSurge understood the complexities of wholesale eCommerce and delivered a solution that exceeded our expectations.

Mike Baryan

Sydney Scones

The Results

Since launch, APACK has benefited from significant improvements across customer experience, operational efficiency and organic visibility.
  • Faster product discovery across thousands of SKUs
  • Improved wholesale customer ordering experience
  • Enhanced mobile usability for trade customers
  • Better search engine visibility across category pages
  • Streamlined inventory and stock management workflows
  • Reduced friction throughout the checkout process
  • Improved scalability for future growth
  • Stronger platform stability and performance
  • Better customer retention through improved usability
  • Future-ready eCommerce infrastructure

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Get In Touch

Let's Start Your Digital Success Story Today

Whether you're ready to kickstart a new project, explore our services in detail, or simply want to have a chat about your digital goals, we're all ears.
  • sales@visitorsurge.com.au
  • 0420 912 067
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Contact Details
  • Level 26, Suite 5, 44 Market Street Sydney 2000
  • sales@visitorsurge.com.au
  • 0420 912 057